Effective Date: July 20, 2026
This Privacy & Cookie Policy explains how VOGELKOPP LTD (“we”, “us”, “our”), trading under the MORPHELI brand, collects, uses, stores and protects your personal information when you visit https://www.morpheli.com, purchase products, create an account, or otherwise interact with our services.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR) where applicable, the UK Data Protection Act 2018, and other applicable privacy laws.
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
- Who We Are
MORPHELI is a trading name operated by:
VOGELKOPP LTD
Registered in England and Wales.
Website:
https://www.morpheli.com
Throughout this Privacy Policy, “MORPHELI”, “we”, “our” and “us” refer to VOGELKOPP LTD.
If you have any questions regarding this Privacy Policy or your personal information, you may contact us through our Contact page or via our customer support email.
- Information We Collect
Depending on how you interact with our website, we may collect the following categories of information.
Information you provide
Name
Billing address
Shipping address
Email address
Telephone number
Account login information
Order history
Customer support requests
Reviews and comments
Information voluntarily submitted through forms
Order Information
When placing an order we collect information necessary to:
process payments
fulfill orders
provide customer support
communicate shipping updates
prevent fraud
comply with tax and legal obligations
We do not store your full payment card information.
Payments are securely processed by trusted third-party payment providers.
- Information Collected Automatically
When visiting our website we automatically collect technical information including:
IP address
Browser type
Device information
Operating system
Language settings
Pages visited
Products viewed
Time spent on pages
Referring websites
Shopping cart activity
Approximate location derived from IP address
This information helps us improve website performance, detect fraud and understand how visitors use our store.
- Cookies
Our website uses cookies and similar technologies.
Cookies are small text files stored on your device that help websites function properly and improve user experience.
Cookies allow us to:
keep items in your shopping cart
remember your preferences
keep you logged in
improve website performance
analyse visitor behaviour
personalise content
detect fraudulent activity
Some cookies are essential for the operation of the website.
Others are optional and will only be used where required after receiving your consent.
- Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function.
Without them:
checkout cannot operate
customer accounts may not function
shopping carts cannot be maintained
These cookies cannot be disabled through our cookie banner.
Performance Cookies
These help us understand:
which pages are popular
where visitors come from
how customers navigate the website
which products receive the most interest
Information collected is aggregated wherever possible.
Functional Cookies
These cookies remember:
language preferences
currency selection
region
login sessions
display preferences
They improve your experience but are not strictly required.
Marketing Cookies
If enabled, marketing cookies may be used to:
measure advertising effectiveness
display relevant advertisements
limit repetitive advertisements
measure campaign performance
These cookies may be placed by advertising partners.
- Cookie Consent
Visitors located in jurisdictions requiring consent (including the European Economic Area and the United Kingdom) will be presented with a cookie banner when visiting our website.
You may:
Accept all cookies
Reject non-essential cookies
Manage your cookie preferences
You may also change your cookie preferences at any time through the Cookie Settings link available on our website (where provided) or by adjusting your browser settings.
Please note that disabling certain cookies may affect the functionality of the website.
- Legal Basis for Processing
Where required by applicable law, we process your personal data under one or more of the following legal bases:
Performance of a contract (to process and deliver your order)
Compliance with legal obligations
Our legitimate business interests (such as fraud prevention, website security, and improving our services)
Your consent (for example, for marketing communications or non-essential cookies where required)
- How We Use Your Information
We use your information to:
process and fulfill orders
manage your account
respond to customer enquiries
provide customer support
process returns and refunds
detect fraud and unauthorized activity
improve our products and website
comply with legal obligations
send transactional emails relating to your orders
send promotional emails only where permitted by law or where you have consented
- Sharing Your Information
We only share your personal information where necessary to operate our business, fulfill your orders, or comply with legal obligations.
Depending on your interaction with our website, your information may be shared with:
Payment service providers
Print-on-demand manufacturing partners
Shipping and courier companies
Website hosting providers
Cloud storage providers
Customer support platforms
Email service providers
Analytics providers
Fraud prevention services
Government authorities where legally required
Each third-party provider is expected to process your information only for the services they provide to us and in accordance with applicable data protection laws.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
- Print-on-Demand Fulfilment
To manufacture and ship products ordered through MORPHELI, we use trusted third-party fulfilment partners.
When you place an order, we may share only the information necessary to complete that order, such as:
Your name
Shipping address
Ordered products
Selected sizes, colours, and quantities
Contact details required for shipping or delivery
Our fulfilment partners process this information solely for the purpose of manufacturing and delivering your order.
- Payment Processing
Payments made through our website are processed by secure third-party payment providers.
We do not receive or store your complete payment card details.
Payment providers are responsible for securely processing payment information in accordance with applicable financial regulations and their own privacy policies.
- Shipping Providers
To deliver your order, we may provide your name, shipping address, and other necessary delivery details to shipping carriers and logistics providers.
These providers use your information only to deliver your order and provide shipment tracking where applicable.
- International Data Transfers
As we sell products worldwide, your personal information may be processed or stored in countries outside your country of residence.
Where personal data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place, including contractual protections or other lawful transfer mechanisms where required under applicable data protection laws.
- Data Security
We implement appropriate technical and organisational measures designed to protect your personal information against:
Unauthorized access
Accidental loss
Misuse
Alteration
Disclosure
Destruction
Examples of these measures include secure website connections (HTTPS), access controls, password protection, and limiting access to personal information to authorised personnel and service providers who require it to perform their duties.
While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.
- Data Retention
We retain personal information only for as long as necessary to:
Fulfil your orders
Provide customer support
Maintain your customer account (if applicable)
Meet accounting and tax obligations
Resolve disputes
Enforce our agreements
Comply with applicable laws
When personal information is no longer required, we will securely delete or anonymise it where reasonably practicable.
- Your Rights
Depending on your location and applicable law, you may have the right to:
Access the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information where legally permitted.
Restrict or object to certain processing activities.
Request a copy of your personal data in a portable format.
Withdraw consent at any time where processing is based on your consent.
Lodge a complaint with your local data protection authority.
We may request reasonable proof of identity before fulfilling certain requests to protect your information.
- Marketing Communications
If you subscribe to our newsletter or choose to receive marketing communications, we may send you information about:
New product releases
Promotions
Collections
Events
Brand updates
You may unsubscribe at any time by clicking the “Unsubscribe” link included in marketing emails or by contacting us.
Transactional emails relating to orders, payments, shipping, or account security will continue to be sent where necessary.
- Children’s Privacy
Our website is not directed at children under the age of 16.
We do not knowingly collect personal information from children.
If we become aware that personal information has been collected from a child without appropriate parental consent where required, we will take reasonable steps to delete that information.
- Third-Party Websites
Our website may contain links to external websites operated by third parties.
We are not responsible for the privacy practices, content, or security of those websites. We encourage you to review the privacy policies of any third-party websites you visit.
- Changes to This Privacy Policy
We may update this Privacy & Cookie Policy from time to time to reflect changes in our business, legal obligations, or website functionality.
When changes are made, the revised version will be published on this page together with the updated “Effective Date.”
Your continued use of the website after any changes become effective constitutes acceptance of the updated Privacy & Cookie Policy.
- Contact Us
If you have any questions about this Privacy & Cookie Policy or wish to exercise your privacy rights, please contact us using the contact details provided on our website.
VOGELKOPP LTD
Trading as MORPHELI
Website: https://www.morpheli.com